Internationalization
MC2 is providing consulting services especially for SMEs and Start-up companies in line with the
Agile Internationalization concept
Internationalization and International Management
Check of Readiness for Internationalization
We assess your company’s strategic, operational, and cultural readiness to expand internationally, ensuring a strong foundation for sustainable global growth in view of the available resources.
Country Selection
Using a data-driven and contextual approach, we help identify the most promising international markets aligned with your product, strategy, and capabilities.
Choice of International Market Entry Mode and Timing Strategy
We guide you in choosing the right entry method – from partnerships to subsidiaries – and the ideal timing, balancing risk, speed, and resource requirements.
Decision about Cross-Country Standardization / Localization
We support you in defining the right mix of standardization and localization to maintain a global approach while adapting to local customer needs and regulatory environments.
International Corporate Culture
We help foster an inclusive and agile corporate culture that bridges cultural differences, enhances global collaboration, and supports international teams, guided by the internationalization strategy.
International Organization and HR
We design international structures, processes and HR strategies that ensure effective coordination, talent deployment, and compliance across borders.
Value Chain Optimization (incl. Outsourcing, Nearshoring, Backshoring)
We analyze and optimize your global value chain to improve efficiency, resilience, and cost-effectiveness – including outsourcing, nearshoring, or bringing operations back home.
Special Focus Asia
Our partners at our sister company UMI ASIA AG bring in long-standing experience in the target markets, in a variety of industry sectors.
Our services offer a companionship for European business aiming at market entry in Asia at any stage, from market potential assessment to strategy execution and implementation. Same applies for Asian companies expanding to Europe.
Our Umbrella Company concept allows a swift market entry for your company.
We support first movers as well as development of further presences across Asia.
Our pool of partners on both continents ensures an excellent know how of each country we serve, as well as a strong business network.